In this episode of From Lab to Patient, Garage to Market, Philip Crowley speaks with Christopher Frank, Chief Executive Officer at PSB Insights, a global leader in market research and consulting. His expertise has been spotlighted in the Harvard Business Review, Fast Company, Forbes, Inc., TEDx, and Fortune, showcasing his thought leadership and impact on the industry. As a two-time author of acclaimed books, including “Drinking from the Fire Hose” and “Decisions Over Decimals,” Chris’s work has received high praise from influential voices like Malcolm Gladwell and Dan Pink. Tune in to the episode to hear about:
- Chris Frank’s expertise in market research and data-driven decision making.
- An explanation of the “Context Triangle” for critical thinking about data: considering data in absolute terms, over time, and in relation to benchmarks
- Insights on overcoming decision-making challenges, the power of asking the right questions, and the importance of blending data analysis with intuition
- Techniques for brand building and improving decision-making using techniques like the Net Promoter Score and “I Wish I Knew” questions
Check out this video: Exploring AI & Robotics with Professor Brendan Englot.