Upon starting a new business, individuals in New York and elsewhere may encounter a variety of challenges in building a healthy customer base. While attracting the interests of new customers is often a vital component to the success of a company, it
Archives for June 2019
Upon staring a new business, owners in New York and elsewhere may have a multitude of issues to address every day. Concerns such as developing a marketing strategy and coming up with ways to attract potential customers can be demanding endeavors.
Protecting your company’s trade secrets is key to building and maintaining a competitive advantage. The first step in doing so is to identify the information you need to protect. A trade secret can be anything that has current or potential
Starting a new business is a lot like building a house. The foundation must be strong and well-constructed, or the house comes crashing down. Over the years, I’ve seen hundreds of technology startups and new businesses start off with a great idea