Upon starting a new business, individuals in New York and elsewhere may encounter a variety of challenges in building a healthy customer base. While attracting the interests of new customers is often a vital component to the success of a company, it
Archives for June 2019
Taking steps to protect intellectual property early on
Upon staring a new business, owners in New York and elsewhere may have a multitude of issues to address every day. Concerns such as developing a marketing strategy and coming up with ways to attract potential customers can be demanding endeavors.
Protecting Your Company’s Trade Secrets
Protecting your company’s trade secrets is key to building and maintaining a competitive advantage. The first step in doing so is to identify the information you need to protect. A trade secret can be anything that has current or potential
Avoiding Legal Risks Early in the Business Formation Process
Starting a new business is a lot like building a house. The foundation must be strong and well-constructed, or the house comes crashing down. Over the years, I’ve seen hundreds of technology startups and new businesses start off with a great idea
